Nomos features a fingerprint scanner to start the car and access in-car payment for tolls and fuel. A heads-up display (simulated here) give information about other vehicles, pedestrian detection and more.
Pioneer's advanced driver aid system demonstrator rolls in an array of semi-autonomous aids. There's a laser head-up display, driver recognition and a fragrance feedback system that can suggest scents to keep the driver alert or calm.
In its demonstrator Toyota Highlander, QNX showcased a concept digital instrument cluster that ties in with infotainment and driver aid functions. We've seen similar concepts and implementations before.