The Amazon Echo Look took pics of these models at NY Fashion Week

The $200 smart camera with built-in Alexa photographed the look book for Prabal Gurung's Fall 2018 collection, which debuted in New York on Sunday. Here's what happens when tech meets fashion.

Ashlee Clark Thompson

Ashlee spent time as a newspaper reporter, AmeriCorps VISTA and an employee at a healthcare company before she landed at CNET. She loves to eat, write and watch "Golden Girls" (preferably all three at the same time). The first two hobbies help her out as an appliance reviewer. The last one makes her an asset to trivia teams. Ashlee also created the blog, AshleeEats.com, where she writes about casual dining in Louisville, Kentucky.

See full bio

Ashlee Clark Thompson

Feb. 14, 2018 3:55 p.m. PT

1 of 8 Amazon

Prabal Gurung's Fall 2018 collection

Women's clothing designer Prabal Gurung used the Echo Look to create his Fall 2018 digital look book, aka the set of photographs that show the clothes in a designer's latest line. The look book will include the following photos, including this shot of model Bella Hadid.

2 of 8 Amazon

What's the Amazon Echo Look?

The $200 device is a photo and video camera with a built-in smart speaker, which means you can give it voice commands through Alexa, Amazon's digital assistant. The Echo Look's main focus on fashion makes it stand out from other Echo devices. The camera takes full-body selfies and uses the pictures to give fashion advice through its app.

3 of 8 Amazon

Amazon Echo Look Book

An Amazon rep says the company did not retouch these photos: "It's a great testament to the fact that anyone can take amazing photos of their daily look right from home."

4 of 8 Amazon

Working the runway

Amazon also set up an Echo Look to take photos and videos at Gurung's runway show on Sunday in New York.

5 of 8 Amazon

Echo Look will feature fashion magazines

Amazon will also work with the fashion magazines Vogue and GQ magazines to post curated content on the home screen of the Echo Look app beginning Feb. 19.

6 of 8 Amazon

Invitation-only

Unlike other Echo speakers, the Echo Look is only available through invitation.

7 of 8 Amazon

Expanded availability... eventually

An Amazon spokesperson confirmed that the company will eventually make the Echo Look available to anyone, but declined to say when.

8 of 8 Amazon

Fashion collaboration

Amazon's partnership with an established fashion designer is an example of how the company wants to strengthen the Echo Look's fashion bona fides before it releases the product to the general public.