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JVC-Kenwood teamed up with McLaren to build this custom 675LT concept.
Rather than clutter the race-ready interior with LEDs and screens, this 675LT features a spartan interior that hides most of its display data in a HUD only the driver can see.
Elsewhere in JVC-Kenwood's booth was a Chevrolet Sonic that gets the traditional custom car treatment.
Pioneer and customizer Five Axis has gone color crazy with this custom illuminated Scion iM.
The headlamps, grille, interior, undercarriage and more all feature LED illumination. The entire lightshow is controlled by a single Raspberry Pi.
Out back, the Five Axis Scion featured a hatch full of Pioneer subwoofers and amplification.
This 1991 Acura NSX was rebuilt from the ground up by Clarion to showcase its Full Digital Audio system. The chassis has over 200,000 miles on the odometer.
There weren't as many truly insane customs as you'd see in this same hall during the SEMA show, but aftermarket audio suppliers like Kicker compete for attention with eye catching color schemes.
Ford made its usual strong showing at CES, scattering a few of its performance vehicles outside of the show floor.
I think I recognize this custom 2015 Ford Mustang from the SEMA show late last year.
The hottest of the hatchbacks, Ford's Focus RS, made an appearance as well, though no further announcements were made.
Here's a highly modified Corvette Stingray.
Maserati and Qualcomm showcased their next-generation safety and infotainment in a 2015 Maserati Quattroporte technology concept car.
QNX brought a pair of cars. The Jeep Wrangler demonstrated head-up display tech and the Highlander showcased the QNX Acoustics Management system.
Lexus' Mobility Teammate Concept is designed to showcase the relationship between autonomous cars and the driver.
These motorized models demonstrate how autonomous vehicles interact with each other and their environments.
The Toyota Kikai concept debuted at the Tokyo Motor Show last year and makes its North American debut at CES.
Toyota's FCV2 and FCV Plus concepts serve as reminders that Toyota is also innovating in alternative fuels.
Orion Performance Car Audio has crammed this Challenger to the gills with amplification enough to match its horsepower.
Mercedes-Benz's booth showcased vehicles powered by its latest generation Comand infotainment, such as this Mercedes-AMG GT S.
This is Mercedes-Benz's Concept Intelligent Aerodynamic Automobile. The name pretty much explains exactly what it is.
In addition to the vehicles outside of the show, Ford's booth featured a selection of performance cars and technology demonstrators.
The Ford GT is imposing in bold yellow.
This Fusion is one of Ford's early autonomous test cars. At CES 2016, Ford unveiled a new generation of solid-state LIDAR sensors that are half as large as the cans on the roof of this example.
Chevrolet's Volt says hello to its new sibling.
The 200-mile, $30,000 Chevrolet Bolt was unveiled at the show this year.
FCA's booth was tucked in the back of the hall, almost totally obscured by Kia's setup.
The Korean automaker Kia debuted its autonomous concept Novos. The exterior style resembles the Optima, but the real innovation happens in the cabin.
Many automakers, including Kia, used VR technology to give showgoers an immersive experience.
Check out Audi's Q6 e-Tron quattro concept.
Volkswagen debuted its oddly named Budd-e electric vehicle concept.
The e-Golf Touch features a new touch sensitive center stack and gesture controls.
Part supplier Denso showcased its electric vehicle products with this quirky-looking little runabout.
Swiss custom car modifier Rinspeed comes to CES this year with the Σtos. Built on a BMW i8 platform, the Σtos shows numerous technologies, such as a dashboard designed for driving and autonomous modes.
One of the crazier features of the Rinspeed Σtos is this integrated drone, hearkening back to the bird-shaped drone on Speed Racer's Mach 5.
BMW showed its i Vision Future Interaction concept at CES 2016, with its AirTouch gesture recognition technology. Similar to the Rinspeed Σtos, BMW also built this concept on an i8 platform.
The cabin of the BMW i Vision Future Interaction relies on gesture control as a means of eliminating a lot of the dials and buttons found in cars today.