The campaign has taken off since then, with participants nominating others to donate to the cause or dump ice water on their heads (or sometimes both). In that time, the ALS Association said Wednesday it's raised $5.7 million in donations, compared to $1.2 million during the same time period last year.
Photo by: Microsoft
Apple Marketing Executive Philip Schiller
Photo by: Philip Schiller
AT&T Mobility CEO Ralph de la Vega
Photo by: AT&T
Facebook CEO Mark Zuckerberg
Photo by: Facebook
T-Mobile CEO John Legere
Photo by: T-Mobile
CNET ON CARS
Want to see the future of car technology?
Brian Cooley found it for you at CES 2017 in Las Vegas and the North American International Auto Show in Detroit.