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Don't call it a watch

Will.i.am wants us to believe that the Puls smartband isn't your average wearable. To that end, the gadget boasts built-in 3G connectivity.

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A phone on your wrist

That built-in cellular connectivity -- coupled with Bluetooth and Wi-Fi -- means that you can use the Puls as a phone to make calls and send emails.

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Phone service is required, and comes care of a partnership with AT&T. The Puls.

The always-connected nature of the device, and the lack of a smartphone requirement, makes it an interesting option for someone who wants to communicate but doesn't necessarily need a phone to do it.

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Of course, the Puls can also tell the time.

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Finger-friendly keyboard

The Puls we saw was equipped with the Minuum keyboard.

I checked Minuum out a few months ago, and my biggest complaint was that it would make far more sense on your wrist than it does on a phone. And here we are.

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Built-in mic

Of course if you'd rather not type, you can just use the Puls' built-in microphone and dictate your message.

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Meet AneedA

"AneedA" is the Puls' own voice-controlled assistant. It functions much like Siri or Google Now: ask it a question, tell it to send a message or search for a song to play, and it'll do just that.

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Name that tune

Unsurprisingly enough, a device developed by Will.i.am puts music front and center. You can ask the watch to identify a song, and add that song to your library.

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The Puls offers 16GB of storage space. And if you'd like to share your music with the world, there are speakers, too.

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Fashionology

There's currently no word on when the Puls will be available, or how much it'll cost. We do know that it'll be available in a number of colors, and in gold and diamond-studded variants, for the well-heeled, fashionable sort.

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