X

T-Mobile CEO John Legere talks LTE and fees at Carrier 4.0 event (pictures)

T-Mobile announced plans for better LTE coverage and a new service that will pay you to end your contract early with another carrier at its keynote during CES 2014

sarahmitroff.jpg
sarahmitroff.jpg

Sarah Mitroff

See full bio
tmobile-ces2014-1078.jpg
1 of 13 James Martin/CNET

CEO John Legere takes the stage

LAS VEGAS -- T-Mobile's animated -- and occasionally foul-mouthed -- CEO John Legere started off the mobile company's Carrier 4.0 event by talking about getting kicked out of AT&T's CES party earlier in the week. The incident went viral, and Legere recounted his experience. He even gave CNET News Editor Roger Cheng repeated shout-outs during his presentation for his role in the incident.
tmobile-ces2014-1101.jpg
2 of 13 James Martin/CNET

Red Bull in hand

Legere drank a Red Bull as he gave his opening remarks to the crowd.
tmobile-ces2014-1155.jpg
3 of 13 James Martin/CNET

Fastest LTE

The CEO boasted that his company has the fastest LTE data signals of all the mobile carriers, citing Speedtest.net, a site that tests your Internet and mobile data speeds.
tmobile-ces2014-1119.jpg
4 of 13 James Martin/CNET

Customer growth

One of the big news points from the event was that T-Mobile added 4.4 million net new customers in 2013. Here Legere talks about T-Mobile being the fast-growing carrier in the US and notes that the company added more phone customers than everyone else combined in the third quarter of 2013.
tmobile-ces2014-1186.jpg
5 of 13 James Martin/CNET

CTO Neville Ray

T-Mobile's network expert and CTO Neville Ray talks about T-Mobile data speeds, pointing out other carrier's slower speeds. According to T-Mobile, its LTE network's average download speed in December 2013 was 17.8 Mbps, versus 14.7 Mbps from AT&T.
tmobile-ces2014-1199.jpg
6 of 13 James Martin/CNET

LTE Wideband

Ray introduces T-Mobile LTE Wideband, an expanded LTE spectrum meant to reach more customers and offer faster speeds. All existing LTE-capable T-Mobile devices can use Wideband LTE.
tmobile-ces2014-1226.jpg
7 of 13 James Martin/CNET

Cease & desist

Legere said that now that he's proven his carrier's network speeds are the fastest, he's sending a cease & desist letter to AT&T to tell them to stop making that same claim. "Think of all the billboards they'll have to take down," jokes Legere.
tmobile-ces2014-1228.jpg
8 of 13 James Martin/CNET

No ETFs

Early termination fees apply when you want to end your contract with a cell phone carrier before it's expired. T-Mobile doesn't have ETFs, and it doesn't think anyone else should either. "The ETF circle is part of the industry scam, with little transparency," says Legere.
tmobile-ces2014-1252.jpg
9 of 13 James Martin/CNET

Paying your ETF

Confirming a few rumors, T-Mobile announces a new program where it will pay anyone's ETF if they come to the carrier and trade in their old device.
tmobile-ces2014-1261.jpg
10 of 13 James Martin/CNET

Leave now, go back later

Legere encourages everyone to break their current contract and come to T-Mobile. "If it doesn't work, AT&T will pay you to come back," he says.
tmobile-ces2014-1284.jpg
11 of 13 James Martin/CNET

CMO Mike Sievert

CMO Mike Sievert explains the ETF program. T-Mobile will pay up $350 of ETFs per line, on up to five lines. Additionally, when you trade in a phone, you'll get up to $300 as a trade-in credit. All told, you could get up to $650 for switching.

T-Mobile is also offering all of its top smartphones for zero dollars down for qualified customers, meaning those with good credit. You'll still have to make monthly payments on the new device, per T-Mobile's payment plans.

tmobile-ces2014-1288.jpg
12 of 13 James Martin/CNET

Break-up letter

Ready to kick your old carrier to the curb? T-Mobile put up a Web site where you can fill out a breakup letter to send to your carrier, complete with the reason why you're leaving.
tmobile-ces2014-1354.jpg
13 of 13 James Martin/CNET

One last shot

Legere kept the crowd entertained with his -- to put it lightly -- blunt observations about other mobile carriers. He and other T-Mobile execs wrapped the show with some Q&A time.

More Galleries

2022's Best TV Shows You Can't Miss on Netflix, HBO, Disney Plus and More

More Galleries

2022's Best TV Shows You Can't Miss on Netflix, HBO, Disney Plus and More

95 Photos
Movies Coming in 2022 From Marvel, Netflix, DC and More

More Galleries

Movies Coming in 2022 From Marvel, Netflix, DC and More

84 Photos
The Absolute Best Games on Nintendo Switch

More Galleries

The Absolute Best Games on Nintendo Switch

36 Photos
2024 Chevy Silverado HD Debuts New Look, New Towing Tech

More Galleries

2024 Chevy Silverado HD Debuts New Look, New Towing Tech

28 Photos
DIY scratched screen repair: Magic and myths

More Galleries

DIY scratched screen repair: Magic and myths

10 Photos
VW Gen Travel Concept Is Electric, Autonomous and Really Freakin' Cool

More Galleries

VW Gen Travel Concept Is Electric, Autonomous and Really Freakin' Cool

26 Photos
The 51 Best VR Games

More Galleries

The 51 Best VR Games

53 Photos