Sony's third-generation smartwatch, logically called the SmartWatch 3, improves on its predecessors in both its design and its software. Instead of an awful, clunky, Sony-made version of Android, the SmartWatch 3 runs Android Wear, Google's own operating system for watches.

It goes on sale later this year and will cost €229. That's roughly £180, $300 or AU$325, based on a direct conversion, although Sony hasn't given region-specific pricing, nor has it confirmed exactly where it will be going on sale.

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The watch unit itself can simply be popped out of the rubber strap, allowing you to change the strap whenever you fancy a new look.

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Unlike both the LG G Watch and Samsung Gear Live, the SmartWatch 3 doesn't require a charging dock -- you just plug the cable right into the back.

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Sony showed off black and white straps, but I'm hoping that there'll be a range of colours on offer at launch.

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It runs Android Wear, Google's watch-specific operating system designed to provide a unified experience across all devices, regardless of manufacturer.

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By ensuring the same experience across every watch, Google is hoping that it'll be easier for developers to create apps for watches.

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Navigation is identical to the watches from the LG and Samsung, although Sony says it's popped in a few extras such as a Walkman app to make it easier to change music tracks.

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The watch has a rubberised strap that looks fairly neat and is comfortable to wear.

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Its waterproof design means you don't need to worry about it when you're in the shower.

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It's not the most stylish of watches around, but it's fairly inoffensive to look at.

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