The Xperia Pureness is like few other phones we've seen before. Above its standard flush keypad, the candy bar handset has a transparent display. Here you can see the classic Sony Ericsson menu interface with white text and icons. It's certainly eye-catching, though we wonder how the display would function in bright sunlight.
Text appears backwards when you view the Pureness's clear display from behind. Features includes a Web browser (that should be interesting), Bluetooth, messaging and e-mail, USB mass storage, a personal organizer, and a speakerphone.
The Jalou by Dolce & Gabana has an eye-catching flip-phone design in sparkling rose. The glossy skin features 24-carat gold plating and is cut to resemble facets on a jewel. The reflective exterior can double as a mirror and the handset comes with a branded Dolce & Gabana headset and satin carrying bag.
Inside the Jalou is a 16.7-million color display. The buttons on the flush keyboard have a diamond shape. Features include Bluetooth, a media player, a 3.2-megapixel camera, an FM radio, USB mass storage, messaging and e-mail, a speakerphone, and a personal organizer. And in keeping with the designer theme, you can choose Dolce & Gabana photo, themes, and wallpapers.
The Naite is one of Sony Ericsson's "GreenHeart" phones. It's made from recycled plastic and it includes an e-manual and a power-saving charger. Features include a 2.0-megapixel camera, an FM radio, Bluetooth, USB mass storage, a personal organizer, and a speakerphone. You can get it in red (pictured here) or silver.
Also a GreenHeart handset, the Elm is made from recycled plastics; it's free of hazardous materials; its box has minimal packaging; and it includes eco-friendly apps, like a pedometer. Other features include a 5-megapixel camera, an FM radio, a personal organizer, messaging and e-mail, a music player, Bluetooth, Wi-Fi and a speakerphone. It comes in two colors: metal black and pearly rose.
The rear side of the Elm is curved. Sony Ericsson said it designed the handset that way for a more comfortable and ergonomic fit in your hand. We didn't notice much of a difference, but we were pleased to see that the Elm doesn't wobble excessively when you rest it on a surface.