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The Grip is a US-only product scheduled to arrive in the spring for $199.
The Grip looks a bit like the Nike Fuelband with a ruggedized rubbery feel.
The model pictured here is pre-production, but the final version will come in three different sizes.
The band clasps around the wrist.
The Grip will measure excercise, sleep, and estimate how many calories you're burning.
The monochrome OLED display is touch-enabled.
Built-in GPS could be huge for runners.
Unfortunately, even with GPS off the Grip is estimated to last only 2 and a half days on a full charge.
There are no physical buttons on the Grip. You'll instead have to rely on its display in order to navigate.