Jobs takes the stage
Meanwhile, new models of the iPhone and iPod Touch will be out this summer. And the newly released iPad will get OS 4.0 in the fall.
Click here for a full summary of developments from Thursday's event.
mobile browser market share
They can now access calendar, photo library, still and video camera data, quick look, and SMS inside their apps, Jobs says.
How multitasking was done
It should be noted, however, that the iPhone 3G and older models of the iPod Touch will not support multitasking.
audio on lock screen
Forstall announces Sykpe
David Ponsford of Skype
Incoming Skype call
Using Skype, incoming call invites come in as a standard iPhone/iPod notification. Clicking the answer button just brings that app back.
Location status bar
Users can also enable or disable location by app in the settings menu. Apple is including a little arrow in the new "location services" menu that will let you know if that particular app has used location within the last 24 hours.
Jobs annouces folders
Jobs calls the folders implementation "beautiful."
When you tap on the folder it expands to show you the apps. "You can have as many folders as you like," Jobs says.
Organize mail by thread
- A unified in-box (all your various accounts in one in-box)
- More than one Exchange account.
- Fast in-box switching (to still switch between accounts in the new unified mailbox).
- The capability to organize by thread and group together messages by date.
- The capability to open attachments with whatever app you have installed on your machine.
"Winnie the Pooh" is getting bundled in as a free book.
New features include:
- Better data protection. Encrypt all your e-mail, including attachments with PIN codes.
- Mobile device management. Letting IT managers deploy iPhones and manage them remotely.
- Wireless app distribution. Companies can push out custom apps over the air instead of relying on an iTunes sync.
Jobs announces iAD
Apple wants to help developers make money off their creations, Jobs says, but "most of this mobile advertising really sucks, and we thought we might be able to make some contributions."
Apps and ads
He says he wants to get 1 billion ad impressions per day by the end of the year.
Toy Story ad
Jobs says it's all done in HTML 5 (making a crack at Flash).
1,500 new apis
He adds that the iPhone 3G and second-generation iPod Touch won't be able to run everything in the new OS 4.0--like multitasking.