South by Southwest Interactive has wrapped up, and it was a long week. There were lots of people, lots of parties, and lots of interesting discussions, but there might not have been one "next big thing."
Just as SXSWi in the past was dominated by golden boys like Twitter, location-based services such as Foursquare, or group messaging apps, this year the masses seemed to constantly be searching for "the thing," -- but they were never able to settle on one.