Along the 6th Street bar corridor in Austin, Texas, on Sunday night, SXSW was in full swing. Today marks the official end of the Interactive portion of the festival and the official start of SXSW Music.
We've seen apps and keynotes, consumed lots of food and drink, and, of course, overheard all kinds of stuff on Twitter.
Dozens of bars were filled to capacity on Sunday, the last opportunity for many of the Interactive attendees to network and celebrate, with music spilling out onto 6th Street and dozens of companies hosting their event-closing parties.
Take a look at a few of the scenes from SXSW Interactive 2012.
Preceding the main event, where champion eater Takeru Kobayashi set a new world record for eating the most grilled-cheese sandwiches in 60 seconds, GroupMe hosted an eating contest between SXSW attendees.
David Tisch, left, managing director of angel investment firm TechStars in New York, briefly set the world record by eating four grilled cheeses--before champion eater Kobayashi took the stage.
About 45 minutes outside of Austin is Salt Lick, a legendary barbecue joint that sits on a big ranch and features endless picnic tables lit with strings of white Christmas lights.
A trip to Salt Lick is almost a SXSW rite of passage. With family-style platters of grilled sausage, ribs, and brisket, it's a real, not-to-be-missed Texas experience.