We're taking a break from winning big losing everything in the Vegas casinos to bring you sultry hands-on snaps of all Samsung's latest cameras, and one rather tubular camcorder.
Click through the photos above to check out these four lovely bits of kit in all their glory, while we take you through what you're actually looking at...
First up we have the Samsung WB700, a 16-megapixel compact superzoom that packs an awful lot of zooming prowess into a really small frame.
With an 18x optical zoom, 24mm wide-angle Schneider Kreuznach lens and 720p video recording, this looks like a great all-rounder for anyone with a creepy fascination for zooming in on their neighbours, without breaking into SLR territory. We were impressed by the weight and size of this camera, and it felt like a sturdy bit of kit.
Holding the WB700, we're put very, very much in mind of the excellent Panasonic Lumix TZ10 -- even the button arrangements bear an eerie similarity. We'll let a spot of plagiarism pass this once however, because the TZ10 is such a great camera, anything that replicates its success is fine by us. The WB700 is the follow up to the Editor's Choice-winning WB600, so our hopes are high. This camera will set you back £250 when it hits the shelves in April.
Next up, check out the SH100, a 14.2-megapixel affair that pairs wirelessly with the Samsung Galaxy S. You can then use that stonking smart phone to control the camera, including the 5x optical zoom. We can see this being useful for controlling group shots, for example. Arriving in March, the SH100 will cost around £130, which is very reasonable we reckon.
This cylindrical sidekick is the Samsung HMX-Q10, a natty camcorder that shoots in 1080i or 720p, and snaps 4.9-megapixel photos. It's rather bereft of buttons, instead preferring to use the touchscreen for many options and camera controls.
That makes the Q10 perfect for left-handed folk, who too long have been shackled by an oppressive and right-hand dominated tech industry. When you flip the Q10 over, the picture on the display panel will flip as well, and we found this worked very quickly and responsively during our brief hands-on sesh.
Out in March, the Q10 will be "affordable" according to Samsung, which is about as vague as you can get without actually waving your arms around and making an "oooo" sound. It'll cost the equivalent of around £190 in the US though, so here's hoping for a similar sort of price when it hits Blighty.
If all these cameras seem like wussy-baby options, don't cry into your cornflakes, because we have the Samsung NX11 too. This 14.6-megapixel boisterous bruiser is the latest in Samsung's NX lens format, which allows you to swap lenses on and off compact mirrorless cameras.
This model is a tune-up of the NX10, and hopefully when it launches in February (prices TBA) it can satisfy our interchangable lens-based needs (which are many and complicated). It certainly felt good to hold, and very robust, though in the gloom of a Vegas conference chamber we weren't able to really get a sense of the picture quality on offer here.
There you have it folks, three cameras, one Pringles tube camcorder, all of which are actually looking really quite cool. Here's hoping the clever new features Samsung has dreamt up actually pay off in the usability department.