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Samsung's S9C curved-OLED TV

Meet the London Eye

55-inch panel

Big Ben

Is curved the future?

Pricey picture

Webcam included

Camera close-up

Bend your mind with this

A look from the edge

Delivers a pretty picture

A multi-viewing experience

TV glasses

Listen up

OLED TVs within reach?

A 1,080p resolution

Here's Samsung's S9C curved-OLED TV, on sale in the US and UK, and seen here nestled inside a typical British living room massive Ferris wheel overlooking the river Thames.

Caption by / Photo by Luke Westaway/CNET
US readers, meet the London Eye, the biggest Ferris wheel in Europe, offering spectacular views of the moody British capital, and -- for us -- a detailed look at Samsung's first curved-OLED television. And yes, the weather is always like this.

Caption by / Photo by Luke Westaway/CNET
This is a 55-inch panel, set inside a metal frame. And yes, the Thames really is that color.

Caption by / Photo by Luke Westaway/CNET
Big Ben looks on enviously as we ogle the organic light-emitting diode panel, which produces a truly gorgeous contrast ratio, and some stunning images.

Caption by / Photo by Luke Westaway/CNET
The jury's out on whether curved TVs are the future of home entertainment -- our tests have revealed a bit of distortion around the curved edges.

Caption by / Photo by Luke Westaway/CNET
This TV will cost you $9,000, or 7,000 pounds in the UK. Best start saving now, folks!

Caption by / Photo by Luke Westaway/CNET
It does come with a Webcam though. That's a blurry London bus in the background, sightseeing-fans.

Caption by / Photo by Luke Westaway/CNET
Here's a close-up of the built-in camera. Your Skype calls will never have looked so good.

Caption by / Photo by Luke Westaway/CNET
If you're in front of the S9C, the curve is less noticeable, but get up close to the edges and you can really see the bend. The OLED panel itself is -- as you can see -- also quite reflective, so you'll want a dark room for the best viewing experience.

Caption by / Photo by Luke Westaway/CNET
The view from the edge. The metal frame might pick up the odd fingerprint, but it's a real looker.

Caption by / Photo by Luke Westaway/CNET
We were dead impressed with the picture quality. Photos don't do OLED justice, so see if you can find this model in your local electronics emporium to take a look for yourself.

Caption by / Photo by Luke Westaway/CNET
This TV employs Samsung's Multi View tech, which lets two people, each wearing special glasses, watch different programs at the same time. Sounds like a rather lonely experience, but hey -- it could come in handy.

Caption by / Photo by Luke Westaway/CNET
Here are the glasses it uses. Interestingly, each set has its own in-ear headphones built in.

Caption by / Photo by Luke Westaway/CNET
Here's a close-up of those earbuds.

Caption by / Photo by Luke Westaway/CNET
OLED TVs are still very expensive, but will likely drop in price over the next few years, making it easier to acquire one. Rivals LG and Sony are also getting heavily involved with OLED.

Caption by / Photo by Luke Westaway/CNET
Samsung recently showed off an OLED TV with a 4K screen prototype, though this one musters only the usual 1,080p resolution.

Caption by / Photo by Luke Westaway/CNET
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