Samsung report: Consumers couldn't tell iPad, Galaxy Tab apart (pictures)
A pair of internal Samsung consumer surveys shows that, at least for a period, consumers had trouble distinguishing between Samsung's Galaxy Tab tablet and the iPad in TV commercials.
Samsung's mind-set
What was Samsung's mind-set after Apple released the iPhone? You can learn something about how the South Korea-based company viewed the world from a consumer survey the company sponsored and completed by 2008.
The following slides are taken from that report as well as a consumer survey that tracked consumers from May 2008 to January 2011.
This slide shows that the consumer tracking report found there was confusion about whether the Galaxy Tab was a Samsung product or an iPad.
'A revolution'
This photo is from a section of the report titled "iPhone feedback and analysis."
'Expressions of love'
This followed the previous slide in the report. Keep in mind that this is from a Samsung internal report.
'Deep loyalty'
Samsung's researchers created this slide from data collected by JD Power & Associates.
'Liked, not loved'
Samsung's researchers found that Samsung's phones were liked by consumers, but not loved. They concluded that none of the phones in the company's lineup made a "design statement."
'Not perfect'
Samsung researchers identified some of the shortcomings of the iPhone, but they recognized that consumers found the handset very appealing.
The word from Jobs
To help give Samsung managers an idea of what Apple's endgame might be, the researchers included quotes from Apple co-founder Steve Jobs. The title of this slide was "Software at the Center."
'Deep Dive'
This was the title page for the survey completed by 2011.
Apple's brand
An illustration from that survey shows how each of the top players in mobile phones fared in a category Samsung's researchers called "top of mind brand."
Each bar represents a different quarter during 2010. Samsung saw a 2 percent increase in the fourth quarter, but Apple was hot on its heels. Motorola and RIM were in decline.
'Aggressive expansion'
Samsung's researchers believed they had a read on Apple's long-term iPhone strategy.
More Galleries
My Favorite Shots From the Galaxy S24 Ultra's Camera
My Favorite Shots From the Galaxy S24 Ultra's Camera
20 Photos
Honor's Magic V2 Foldable Is Lighter Than Samsung's Galaxy S24 Ultra
Honor's Magic V2 Foldable Is Lighter Than Samsung's Galaxy S24 Ultra
10 Photos
The Samsung Galaxy S24 and S24 Plus Looks Sweet in Aluminum
The Samsung Galaxy S24 and S24 Plus Looks Sweet in Aluminum
23 Photos
Samsung's Galaxy S24 Ultra Now Has a Titanium Design
Samsung's Galaxy S24 Ultra Now Has a Titanium Design
23 Photos
I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites
I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites
34 Photos
17 Hidden iOS 17 Features You Should Definitely Know About
17 Hidden iOS 17 Features You Should Definitely Know About
18 Photos
AI or Not AI: Can You Spot the Real Photos?