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Coming in Q2 2016, Samsung's ball-shaped camera can capture immersive spherical video and photos ready to be viewed in VR goggles or on YouTube and Facebook.
The Gear 360, a twin-lens camera that captures spherical 30-megapixel photos and not-quite-4K resolution video (3,840x1,920 pixels).
Samsung put a standard tripod mount on the bottom, but will also include a mini tripod that acts as a handgrip when closed.
A soft microfiber bag keeps its big lenses protected when traveling.
Though not completely waterproof (Samsung says a housing will be available for that) the Gear 360 can handle some rain or a splash of water and sand at the beach.
Unlike many of the current consumer 360 cameras available, the Gear 360 will have a swappable rechargeable battery.
The camera uses Bluetooth and Wi-Fi to connect to select Galaxy phones such as the new S7 and S7 Edge, naturally.
Its two fisheye lenses can capture 190 degrees, which then gets stitched together to create spherical content.
A small screen on top gives you status and setting info.
Once you're set up, there's a record button on top to get you capturing everything around the camera.
Samsung expects the camera to be out in Q2 2016, but pricing is still up in the air.
While the main attraction is capturing 360-degree photos and video, the camera has a single-lens mode that lets you use it like a regular action cam.
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