Samsung's pushed the boat so far out with its new Galaxy Note 3 that it's practically over the horizon. With an even bigger screen, a record-breaking 3GB of RAM and a plutocratic leather-effect back, the Note 3 is the smart phone of kings.
We went hands-on with the Galaxy Note 3 in Berlin at the IFA tech show a few weeks back, where my esteemed colleague Rich Trenholm opined, "Samsung is obviously going for the premium look of an expensive wallet, and, coupled with the classy metal rim, it actually works."
And if you still haven't spent enough money, why not consider the £299 Galaxy Gear companion smart watch? It only works with the Note 3 at the moment, so everyone will know what you're rocking in your pocket just by looking at your wrist.
If that all seems like too much to spend at once (a highly understandable point of view), you might want to wait to see if any networks offer the Gear as a freebie when you buy the Note 3. We haven't spotted any such deals yet, but drop a comment below if you see the Gear available at a more reasonable price.
What makes the Note 3 so regal? It's the first phone to offer 3GB of RAM, which on top of a lightning-fast 2.3GHz quad-core Snapdragon 800 processor should make it the most powerful mobile ever made.
The Snapdragon 800 is the engine behind the highest-scoring benchmarked phone we've ever tested here at CNET UK, the Sony Xperia Z1. That only has 2GB of RAM, so for the most complicated, demanding tasks the Note 3 should blast past it. We'll have to wait and run it through our benchmarks to be sure, but we're confident it'll do well.
Elsewhere, the screen is even bigger, up from 5.5 to 5.7 inches. It's still Full HD 1080p resolution. Despite this, and despite its massive 3,200mAh battery, it's thinner and lighter than previous Notes at 168g and 8mm thick.
Are you desperate for the latest Note? Or is it too expensive for you? Make a note in the comments, or on our notable Facebook page, and check out our hands-on video below.