Samsung unveiled its new "experience" minishop within New York's Union Square Best Buy today. Here's what we saw...
Sarah Tew
I'm a visual storyteller, working primarily in the medium of photography and photoshop. I listen to more podcasts than I can keep up with and enjoy gardening, cooking, reading, and am striving for a sustainable lifestyle. A big-picture thinker, I am always trying to put the pieces together, and though things are scary these days, I believe humanity will pull through.
Best Buy on Wednesday unveiled the "Samsung Experience Shop" within its store in New York's Union Square.
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A look inside the Samsung experience at Best Buy
Much like other exclusive brand experiences, the area had tables featuring Samsung's phones, tablets, laptops, and other consumer electronics devices.
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Best Buy's CEO kicks off the event
Best Buy CEO Hubert Joly kicked off the press event and welcomed us to the space. He said the partnership with Samsung will continue Best Buy's recent turnaround efforts.
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Celebrating the opening
Samsung co-CEO JK Shin shakes hands with Best Buy CEO Hubert Joly. The two men have agreed to operate the minishops for at least three years.
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Samsung co-CEO JK Shin
Samsung co-CEO JK Shin spoke to the press, noting the talks between Best Buy and Samsung started in December. By May, a good chunk of Best Buy stores will feature the Samsung minishops.
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Learning how Samsung products work together
Tim Baxter, head of Samsung Electronics' U.S. business, noted the partnership will allow Samsung to show consumers how its products work together.
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Phones and tablets on display
Several tables were home to phones and tablets arranged in the Union Square Best Buy.
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The shopping experience
The Samsung Experience Shops will vary in size and configuration depending on the individual Best Buy store's layout.
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Accessories on display
A wall of cases and accessories specific to the Samsung product line will be on display in the minishops.
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Connectivity between devices
Connectivity between devices will be more easily demonstrated in theses minishops.
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Connectivity station
Though the Samsung Experience shops within Best Buy will not be home to the Korean company's line of televisions, there is a station to demonstrate apps and connectivity with its home theatre systems.
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Samsung staffers here to help
There will be specially trained Samsung staff at each Best Buy who can help customers with questions, upgrades, and troubleshooting.
