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Samsung Experience at Best Buy (pictures)

Samsung unveiled its new "experience" minishop within New York's Union Square Best Buy today. Here's what we saw...

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Sarah Tew
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1 of 12 Sarah Tew/CNET

Getting the Samsung experience at Best Buy

Best Buy on Wednesday unveiled the "Samsung Experience Shop" within its store in New York's Union Square.
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2 of 12 Sarah Tew/CBS Interactive

A look inside the Samsung experience at Best Buy

Much like other exclusive brand experiences, the area had tables featuring Samsung's phones, tablets, laptops, and other consumer electronics devices.
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3 of 12 Sarah Tew/CBS Interactive

Best Buy's CEO kicks off the event

Best Buy CEO Hubert Joly kicked off the press event and welcomed us to the space. He said the partnership with Samsung will continue Best Buy's recent turnaround efforts.
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4 of 12 Sarah Tew/CBS Interactive

Celebrating the opening

Samsung co-CEO JK Shin shakes hands with Best Buy CEO Hubert Joly. The two men have agreed to operate the minishops for at least three years.
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5 of 12 Sarah Tew/CBS Interactive

Samsung co-CEO JK Shin

Samsung co-CEO JK Shin spoke to the press, noting the talks between Best Buy and Samsung started in December. By May, a good chunk of Best Buy stores will feature the Samsung minishops.
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6 of 12 Sarah Tew/CBS Interactive

Learning how Samsung products work together

Tim Baxter, head of Samsung Electronics' U.S. business, noted the partnership will allow Samsung to show consumers how its products work together.
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7 of 12 Sarah Tew/CBS Interactive

Phones and tablets on display

Several tables were home to phones and tablets arranged in the Union Square Best Buy.
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8 of 12 Sarah Tew/CBS Interactive

The shopping experience

The Samsung Experience Shops will vary in size and configuration depending on the individual Best Buy store's layout.
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9 of 12 Sarah Tew/CBS Interactive

Accessories on display

A wall of cases and accessories specific to the Samsung product line will be on display in the minishops.
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10 of 12 Sarah Tew/CBS Interactive

Connectivity between devices

Connectivity between devices will be more easily demonstrated in theses minishops.
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11 of 12 Sarah Tew/CBS Interactive

Connectivity station

Though the Samsung Experience shops within Best Buy will not be home to the Korean company's line of televisions, there is a station to demonstrate apps and connectivity with its home theatre systems.
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12 of 12 Sarah Tew/CBS Interactive

Samsung staffers here to help

There will be specially trained Samsung staff at each Best Buy who can help customers with questions, upgrades, and troubleshooting.

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