Microsoft wants to offer consumers a "consistent" experience, regardless of what type of device they are using. The company is doing so by focusing simultaneously on the operating system, apps, and hardware, Sinofsky said.
Microsoft announced the eight winners of its first app contest. The winning apps will be shipped with Windows 8. They are Air Soccer, CookBook, Elements Weather, FlipSaw, Pew Pew, Physamajig, PuzzleTouch, and SigFig Portfolio.