If you think this is big, you should see the size of the remote
Inside the store, Telstra has fitted this display with 49 frameless plasma screens which it says is the largest installation of its kind in the southern hemisphere. During the day it plays Telstra adverts, but after hours the staff huddle around and watch old episodes of Scooby Doo and Ren & Stimpy.
Entering the T[Life] store, the first section you'll see is the first of several service areas. Similar to Apple's Store in Sydney, the focus here is on experiencing the tech with the help of trained staff.
The ground floor of the T[Life] store is set up as a virtual home, showcasing how Telstra tech can fit into every room of your home. We snuck into this girl's bedroom to, umm, "observe" her using the webcam on her laptop and mobile phone.
Downstairs: Gulliver's Travels
As well as the virtual home set-up, the downstairs area of the store showcases enormous handsets, like this Hiptop Slide. Telstra has repeatedly confirmed its commitment to giants, an often overlooked segment of today's ever-shrinking technology marketplace.
Upstairs: The science of selling
During our visit we learnt that the unusual lay out of the display counters is determined by Telstra's observation of customer movement in a nearby observation store. That's right: double-sided glass, Telstra staff with clipboards, and weekly customer evictions. It's all very Big Brother.