Pentax certainly makes an effort to get that flash as far from the lens as possible (to minimize red eye). The new dial is for quickly applying user-assigned special-effects filters.
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Tiny sensor
Unusually, the lens contacts are inside the body rather than on/near the mount.
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Q-to-K mount adapter
The new adapter makes configurations like this possible. This is a 560mm lens, which on the Q10 has a 35mm-equivalent angle of view of a 3080mm lens. That's basically a telescope.
