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Pal by Clarity is big and bold

A simple back

Heart to heart

Large-print numbers

Looking trim

Easy to press

Not everything at CTIA 2012 is meant to be the most high-tech and chic device out there. Clarity, a mobile and accessories company aimed at seniors, displayed one such device called Pal.

Pal is a simple feature phone made for an older audience, or for those with disabilities. It will be available starting May 28 online, for $99.

Caption by / Photo by Lynn La/CNET
As you can see, Pal doesn't sport a rear-facing camera. It is equipped with the essentials, however, like calling and texting. It also has an alarm clock, calculator, and stop watch.
Caption by / Photo by Lynn La/CNET
On the back is an emergency call button, which you can preset to dial either 911 or another number of your choice.
Caption by / Photo by Lynn La/CNET
The Pal's 2-inch LCD color screen displays numbers in a big, bold font.
Caption by / Photo by Lynn La/CNET
The device is lightweight, and it's made out of simple black plastic.
Caption by / Photo by Lynn La/CNET
The large black rubber buttons make it very easy to quickly dial a phone number on the Pal.
Caption by / Photo by Lynn La/CNET
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