In the '80s, the video arcade was the place to find the newest, flashiest games. "Back then, it was a very -- not an inviting atmosphere for female gamers," Pac-Man creator Toru Iwatani says in an interview
with CNET sister site Gamespot. "It was mostly guys; it was really dark and somewhat...damp and almost, maybe sometimes smelly and all that. I wanted to make a game that would be more inviting to bring in the female users -- maybe couples, like boyfriends, girlfriends, come in to play together.... That was the basic idea."