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Word of tiny queues in the US and UK didn't stop Australia's iPhone faithful from braving the cold to queue for the iPhone 3GS.
Soon-to-be Optus customers lined patiently outside Optus retail stores in Sydney, Melbourne and Brisbane to be the first in the country to claim an Apple prize.
Selina Harper and Mina Abdallah cut the tape and open Optus' Sydney store to iPhone mayhem.
Optus' Michael Smith welcomes Selina and Mina into the George Street store with a splash of the bubbly stuff.
Let's not forget why we're here. The Apple iPhone 3GS (or is that an old 3G? It's so hard to tell).
Selina is anxious to claim her prize. While Mina was first to queue, Selina won her place at the front of the line in a dancing competition earlier in the day.
Now it's time to go back home, tuck the iPhone into its cot to dream of all the apps waiting for its precious storage.
Selina and Mina atop their iPhone thrones at the head of the line.
At least if you were at the back of the line you wouldn't have Selina and Mina rubbing their super-comfy chairs in your face.
Mina trades the lols with Optus party host Mike Goldman.
Goldman finalising the fine print in his contract for the night's work.
"When the first (iPhone) came out in Australia I was on it right away ... definitely looking forward to an upgrade."
"Cost isn't a factor when buying Apple products." Nor is sleep apparently, though they assured us they'd only been in queue for an hour and a half.
@Mina is totally at the front of iPhone queue lolz, guy from CNET keeps bugging me!
We can see the answer, but what's the question this guy was asked?
It's cold, it's late, we're staggering about the queue, then BAM! we see this lady(?) and we start tapping the heels of our ruby red slippers — there's no place like home.
Ah! Now we get it. That creepy lady(?) in the previous photo is part of a larger collective of circus-y types intent on giving us nightmares.
This is where the first part of the line bends and the crowd continued. Optus counted 130+ in Sydney and around 120 each in Melbourne and Brisbane.
Sorry fellas, the headline isn't meant as a warning to prospective partners. Though you do have to wonder about someone willing to queue until the wee hours for an iPhone.