Nice view from here. They opened the truck at noon and within minutes the scene was mobbed.
You purchase your SNES ahead of time through Amazon's app, and then hit the truck to pick it up. When you arrive, you can get your picture taken with Mario.
The line was down the block when we left, but it was moving fast.
Amazon's Treasure Truck staff walks down the line, scans your QR code then hands you your pre-bagged SNES.
They seem to have a lot of these to sell, though given the popularity of the last one it does seem inevitable that it will sell out.
Happy shoppers can leave after pickup or stick around and enjoy the spectacle.
CNETers David Katzmaier and Joseph Kaminski got in on the action.
Scott Stein snagged one as well.
Toss a bean bag into the hole and you'll win some schwag.