Nintendo went all out for its booth at E3 2017 with game-themed decorations and tons of interactive stations where you could sit down and play.
Attendees had the opportunity to kick back and play games.
If you ever find yourself on Cranky street, be sure to swing by Crazy Cap; you never know if you'll run into Mario.
Count the nerds near the giant Mario Odyssey balloon sign. We got 47!
Mario as castaway on his next adventure, which comes out October 27, 2017.
The crowds really came out this year excited for new Nintendo games.
So did the media!
There were plenty of Nintendo Switches on hand for people to check out.
When gamers attack!
You'd be wearing a hat too if you were this close to Super Mario Odyssey.
This angle gives you the full effect of life on Cranky street.
The 3-month-old Switch finally has fan favorites coming soon.
This zaniness spills off the video screen and on to the E3 conference floor; especially when you stand next to a pile of Goombas.
Look both ways before crossing Squawks St. Also, stop messing with the Nintendo American security team.
It's all happening.
Lucky fans get to jump into battle playing Pokken Tournament DX.
Keep clear of sombrero Mario!
Getting stuck in.
Nintendo came prepared with plenty of places for people to play.
Always be on the lookout for a Mario photobomb!
Even before E3 started, the Nintendo Switch loomed large over the conference.
Bullet Bill is looking awfully similar to Mario in this photo.
They even had a larger than life tank from the street scene in Super Mario Odyssey.
Don't fear the Chomper as you walk by.
Even as we were leaving, a river of excited fans searched for the princess who was probably in another E3 conference booth (if we know anything about Mario).