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New Manhattan Apple store on the Upper West Side--photos

Apple took the wraps off its new Apple store on Manhattan's Upper West Side near Lincoln Center. The new store features a glass roof and Apple's largest show floor to date.

David Carnoy

Executive Editor David Carnoy has been a leading member of CNET's Reviews team since 2000. He covers the gamut of gadgets and is a notable reviewer of mobile accessories and portable audio products, including headphones and speakers. He's also an e-reader and e-publishing expert as well as the author of the novels Knife Music, The Big Exit and Lucidity. All the titles are available as Kindle, iBooks, Nook e-books and audiobooks.

David Carnoy

Nov. 12, 2009 11:51 a.m. PT

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Broadway bound: Apple's fourth store in the Big Apple

Apple's latest Manhattan store is on Broadway and 67th St.

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Except for the marble supporting walls, it's mostly glass, with an all-glass roof.

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Like Apple's 5th Avenue store, there's a ground-floor showroom, as well as a basement-level floor, where the Genius Bar can be found.

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Looking up from the ground floor.

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The ground-level space is the biggest yet for an Apple store. Apple wanted it to be "one big room."

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Apple's trademark glass staircase.

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Apple's trademark glass staircase.

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The underground level.

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Apple's head of retail, Ron Johnson, introduced the new store to the press and talked about Apple's retail strategy going forward.

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Apple's senior vice president and Chief Financial Officer, Peter Oppenheimer, also made an appearance.

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The press looks on.

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Back upstairs.

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Apple says that last year one million people switched from Windows to Mac in its stores.

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