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Apple's latest Manhattan store is on Broadway and 67th St.
Except for the marble supporting walls, it's mostly glass, with an all-glass roof.
Like Apple's 5th Avenue store, there's a ground-floor showroom, as well as a basement-level floor, where the Genius Bar can be found.
Looking up from the ground floor.
The ground-level space is the biggest yet for an Apple store. Apple wanted it to be "one big room."
Apple's trademark glass staircase.
The underground level.
Apple's head of retail, Ron Johnson, introduced the new store to the press and talked about Apple's retail strategy going forward.
Apple's senior vice president and Chief Financial Officer, Peter Oppenheimer, also made an appearance.
The press looks on.
Back upstairs.
Apple says that last year one million people switched from Windows to Mac in its stores.
