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Broadway bound: Apple's fourth store in the Big Apple

Apple's latest Manhattan store is on Broadway and 67th St.

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Except for the marble supporting walls, it's mostly glass, with an all-glass roof.

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Like Apple's 5th Avenue store, there's a ground-floor showroom, as well as a basement-level floor, where the Genius Bar can be found.

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Looking up from the ground floor.

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The ground-level space is the biggest yet for an Apple store. Apple wanted it to be "one big room."

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Apple's trademark glass staircase.

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Apple's trademark glass staircase.

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The underground level.

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Apple's head of retail, Ron Johnson, introduced the new store to the press and talked about Apple's retail strategy going forward.

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Apple's senior vice president and Chief Financial Officer, Peter Oppenheimer, also made an appearance.

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The press looks on.

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Back upstairs.

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Apple says that last year one million people switched from Windows to Mac in its stores.

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