Multi-tablet households report (images)
Excerpts from Resolve Market Research report on tablet buying intentions.
Tablets cutting into laptops, e-readers
Tablets are having an increasingly negative effect on purchase intentions on laptops and electronic book readers. Smaller devices are not affected.
Closing the case for laptops
Users report going to tablet for work-related functions.
Business users prefer tablets for simple tasks
For many work functions, consumers prefer their touch-screen tablets to their full laptop or desktop computers.
There's already a significant number of multi-tablet households
Android tablets look surprisingly popular among iPad owners.
Consumers expect to take two tablets, maybe more
Multi-tablet households will grow, in part because business users don't want their kids getting their hands on tablets used for work.
iPad 2 a popular business tool
Android tablets are making more market headway as platforms for work, compared with Apple's tablets.
Experimentation is beginning
About a third of users planning to buy another tablet have no loyalty to their current brand.
There's more loyalty to apps
Users don't like giving up access to their apps or data. They have less loyalty to operating system or hardware manufacturer.
Sample size and research sponsors
The full report is available from Resolve Market Research.
Go back to the blog post, Report: Multi-tablet households growing fast.
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