Tablets cutting into laptops, e-readers

Tablets are having an increasingly negative effect on purchase intentions on laptops and electronic book readers. Smaller devices are not affected.
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Closing the case for laptops

Users report going to tablet for work-related functions.
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Business users prefer tablets for simple tasks

For many work functions, consumers prefer their touch-screen tablets to their full laptop or desktop computers.
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There's already a significant number of multi-tablet households

Android tablets look surprisingly popular among iPad owners.
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Consumers expect to take two tablets, maybe more

Multi-tablet households will grow, in part because business users don't want their kids getting their hands on tablets used for work.
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iPad 2 a popular business tool

Android tablets are making more market headway as platforms for work, compared with Apple's tablets.
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Experimentation is beginning

About a third of users planning to buy another tablet have no loyalty to their current brand.
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There's more loyalty to apps

Users don't like giving up access to their apps or data. They have less loyalty to operating system or hardware manufacturer.
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Sample size and research sponsors

The full report is available from Resolve Market Research.

Go back to the blog post, Report: Multi-tablet households growing fast.

Photo by: Resolve Market Research

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