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HolidayBuyer's Guide

Tablets cutting into laptops, e-readers

Closing the case for laptops

Business users prefer tablets for simple tasks

There's already a significant number of multi-tablet households

Consumers expect to take two tablets, maybe more

iPad 2 a popular business tool

Experimentation is beginning

There's more loyalty to apps

Sample size and research sponsors

Tablets are having an increasingly negative effect on purchase intentions on laptops and electronic book readers. Smaller devices are not affected.
Caption by / Photo by Resolve Market Research
Users report going to tablet for work-related functions.
Caption by / Photo by Resolve Market Research
For many work functions, consumers prefer their touch-screen tablets to their full laptop or desktop computers.
Caption by / Photo by Resolve Market Research
Android tablets look surprisingly popular among iPad owners.
Caption by / Photo by Resolve Market Research
Multi-tablet households will grow, in part because business users don't want their kids getting their hands on tablets used for work.
Caption by / Photo by Resolve Market Research
Android tablets are making more market headway as platforms for work, compared with Apple's tablets.
Caption by / Photo by Resolve Market Research
About a third of users planning to buy another tablet have no loyalty to their current brand.
Caption by / Photo by Resolve Market Research
Users don't like giving up access to their apps or data. They have less loyalty to operating system or hardware manufacturer.
Caption by / Photo by Resolve Market Research
The full report is available from Resolve Market Research.

Go back to the blog post, Report: Multi-tablet households growing fast.

Caption by / Photo by Resolve Market Research
Updated:
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