X

Most liked 2012 Super Bowl ads (photos)

A look at the top Super Bowl 2012 television spots, according to voters on Hulu.

Charles_Cooper.jpg
Charles_Cooper.jpg
Charles Cooper
Charles Cooper was an executive editor at CNET News. He has covered technology and business for more than 25 years, working at CBSNews.com, the Associated Press, Computer & Software News, Computer Shopper, PC Week, and ZDNet.
Charles Cooper
supad1.jpg
1 of 10 Hulu

Volkswagen: The bark side teaser

Opinions will remain all over the map--sort of along the lines of Eli versus Brady: Who is the more clutch quarterback?--but some of Sunday's parade of Super Bowl ads struck a chord with viewers, according to the voting on Hulu. Here for your consideration, then, the early verdict according to vox populi. Heading the list, Volkswagen's bark-side teaser. Pretty clever. How could anyone not like dogs dressed as "Star Wars" characters barking the "Imperial March" theme? Adorable. Click here to see the ad on Hulu.
supad2.jpg
2 of 10 Hulu

Honda: Matthew's day off

Shades of "Ferris Bueller's Day Off," Matthew Broderick appeared in Honda's advertisement for its CR-V, spending a day much like his Ferris character did more than a quarter century ago goofing off. Click here to see the ad on Hulu.
supad3.jpg
3 of 10 Hulu

Volkswagen: The dog strikes back

Another "Star Wars" reference--again from VW--where an out-of-shape family dog slims down to the point where the pooch can chase after a VW Beetle. The action cuts to the "Star Wars" bar scene at the end, where the locals have been watching the dog on the big screen--just before Darth Vader arrives on the scene. What happens next? Now that would make for a cool sequel. Click here to see the ad on Hulu.
supad4.jpg
4 of 10 Hulu

Sketchers: GoRun Mr. Quiggly

Mr. Quiggly leaves a pack of greyhounds in the dust and then moonwalks across the finish line while wearing Sketchers' GoRun sneakers. Maybe it's just me but there was an eerie resemblance between this ad and Ahmad Bradshaw's "reluctant touchdown." Click here to see the ad on Hulu.
supad5.jpg
5 of 10 Hulu

M&Ms: It's that kind of party

M&Ms and sex--does it get any better? Click here for the ad on Hulu. Click here to see the ad on Hulu.
supad6.jpg
6 of 10 Hulu

Dannon Oikos: The Tease

Not a word gets spoken between the actors appearing in Dannon Company's first-ever Super Bowl commercial for yogurt, "The Tease." But the spot lives up to its moniker as it very definitely teases viewers along until the surprise finish. Click here to see the ad on Hulu.
supad7.jpg
7 of 10 Hulu

Chevrolet: 2012

This was a clever spot but the back story leading up to its showing is all the more delish. The spot spoofs the Mayan calendar's predicted 2012 doomsday scenario where, according to the General Motors ad, survival is linked to driving a Chevrolet Silverado (naturally.) A day earlier, Ford protested, demanding that GM not put the ad on the air and remove it from the Internet. Why? In the commercial, the guy who drove a Ford F-150 pickup was the lone person who failed to show up at a rendezvous point after the world as we know it came to an abrupt end. Click here to see the ad on Hulu.
supad8.jpg
8 of 10 Hulu

Audi: Vampire party

A collection of beaucoup beautiful vampires partying down in the woods suddenly disintegrate when they find themselves accidentally in the LED head beams of an Audi S7. Click here to see the ad on Hulu.
supad9.jpg
9 of 10 Hulu

Acura: Transactions

Jerry Seinfeld, the "Soup Nazi" and Jay Leno all appear in Acura's first Super Bowl ad. Seinfeld and Leno wind up in an amusing bidding war to be the first recipient of the new Acura NSX. Click here to see the ad on Hulu.
supad10.jpg
10 of 10 Hulu

E*Trade: Fatherhood

The public apparently can't get enough of the E*Trade baby doling out his world-weary wisdom--in this case bucking up a new father worried about planning for his daughter's future. Click here to see the ad on Hulu.

More Galleries

My Favorite Shots From the Galaxy S24 Ultra's Camera
A houseplant

My Favorite Shots From the Galaxy S24 Ultra's Camera

20 Photos
Honor's Magic V2 Foldable Is Lighter Than Samsung's Galaxy S24 Ultra
magic-v2-2024-foldable-1383

Honor's Magic V2 Foldable Is Lighter Than Samsung's Galaxy S24 Ultra

10 Photos
The Samsung Galaxy S24 and S24 Plus Looks Sweet in Aluminum
Samsung Galaxy S24

The Samsung Galaxy S24 and S24 Plus Looks Sweet in Aluminum

23 Photos
Samsung's Galaxy S24 Ultra Now Has a Titanium Design
The Galaxy S24 Ultra in multiple colors

Samsung's Galaxy S24 Ultra Now Has a Titanium Design

23 Photos
I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites
img-0368.jpg

I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites

34 Photos
17 Hidden iOS 17 Features and Settings on Your iPhone
Invitation for the Apple September iPhone 15 event

17 Hidden iOS 17 Features and Settings on Your iPhone

18 Photos
AI or Not AI: Can You Spot the Real Photos?
img-1599-2.jpg

AI or Not AI: Can You Spot the Real Photos?

17 Photos