X

Microsoft's newest flagship store takes on the Big Apple (pictures)

The tech giant wants to bring a little Fifth Avenue class to its latest store.

Roger_Cheng.jpg
Roger_Cheng.jpg

Roger Cheng

See full bio
The interior of the new shop has been hidden while construction's been taking place. But this shot of the entrance gives a sense of the "culture wall," which the company says will feature evening displays of digital works by local artists.
1 of 9 Sarah Tew/CNET

Under wraps

The interior of the new shop has been hidden while construction's been taking place. But this shot of the entrance gives a sense of the "culture wall," which the company says will feature evening displays of digital works by local artists.

A trademark of nearly every Microsoft store is an area carved out in the front to show off the latest entertainment offering from the Xbox One video game console. The new store's entertainment area will debut with a setup from Rock Band 4.
2 of 9 Sarah Tew/CNET

First stop: The entertainment zone

A trademark of nearly every Microsoft store is an area carved out in the front to show off the latest entertainment offering from the Xbox One video game console. The new store's entertainment area will debut with a setup from Rock Band 4.

Microsoft's newest store is also its largest. It's the first with two floors, and it features a distinct 30-foot wall of display monitors. Two more rows of displays flank this centerpiece.
3 of 9 Sarah Tew/CNET

A space befitting the Big Apple

Microsoft's newest store is also its largest. It's the first with two floors, and it features a distinct 30-foot wall of display monitors. Two more rows of displays flank this centerpiece.

The first two tables you encounter when you walk in show off Microsoft's two most interesting new products: The Surface Book laptop-tablet hybrid and the Surface Pro 4 tablet. The company's homegrown products are front and center in the store, though you can see offerings from its manufacturing partners as you walk further in.
4 of 9 Sarah Tew/CNET

Hot products, front and center

The first two tables you encounter when you walk in show off Microsoft's two most interesting new products: The Surface Book laptop-tablet hybrid and the Surface Pro 4 tablet. The company's homegrown products are front and center in the store, though you can see offerings from its manufacturing partners as you walk further in.

On display is a prototype HoloLens headset. Unfortunately, it's behind glass and consumers won't be able to try it out.
5 of 9 Sarah Tew/CNET

HoloLens: Look, but don't touch

On display is a prototype HoloLens headset. Unfortunately, it's behind glass and consumers won't be able to try it out.

If you're interested in Microsoft's giant Surface Hub touchscreen display, the store has two of them. The product isn't really for general consumers though. It's meant more for businesses looking for a way to spice up their presentations and meetings with a little technology.
6 of 9 Sarah Tew/CNET

That's one big display

If you're interested in Microsoft's giant Surface Hub touchscreen display, the store has two of them. The product isn't really for general consumers though. It's meant more for businesses looking for a way to spice up their presentations and meetings with a little technology.

The upstairs of Microsoft's store features a dedicated section for its Xbox games. On display when we visited were sets from Lego's Dimensions line of video games and action figures. Alongside was a display for Halo 5, which launches Tuesday.
7 of 9 Sarah Tew/CNET

The fun stuff

The upstairs of Microsoft's store features a dedicated section for its Xbox games. On display when we visited were sets from Lego's Dimensions line of video games and action figures. Alongside was a display for Halo 5, which launches Tuesday.

The second floor also features two areas for different workshops and classes.
8 of 9 Sarah Tew/CNET

A learning space

The second floor also features two areas for different workshops and classes.

The store's retail space takes up only two floors, but Microsoft has also set up a Dell experience area for business customers to go up and check out the latest and greatest from Microsoft's partner.
9 of 9 Sarah Tew/CNET

More upstairs

The store's retail space takes up only two floors, but Microsoft has also set up a Dell experience area for business customers to go up and check out the latest and greatest from Microsoft's partner.

More Galleries

2022's Best TV Shows You Can't Miss on Netflix, HBO, Disney Plus and More

More Galleries

2022's Best TV Shows You Can't Miss on Netflix, HBO, Disney Plus and More

95 Photos
2022 Ford Maverick Hybrid Is a Seriously Efficient Truck

More Galleries

2022 Ford Maverick Hybrid Is a Seriously Efficient Truck

25 Photos
Movies Coming in 2022 From Marvel, Netflix, DC and More

More Galleries

Movies Coming in 2022 From Marvel, Netflix, DC and More

81 Photos
2023 Honda HR-V Is Uglier but Improved

More Galleries

2023 Honda HR-V Is Uglier but Improved

72 Photos
The 40 Absolute Best Games on Nintendo Switch

More Galleries

The 40 Absolute Best Games on Nintendo Switch

41 Photos
Ford's New Transit SuperVan Is the Craziest One Yet

More Galleries

Ford's New Transit SuperVan Is the Craziest One Yet

33 Photos
The 51 Best VR Games

More Galleries

The 51 Best VR Games

53 Photos