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Microsoft's celebration on Friday marking the completion Windows Phone 7 includes two hearses and a mock funeral for the iPhone.
The funeral procession also includes a second hearse for the BlackBerry.
This banner boasts that Windows Phone 7 will bury the competition. Redmond's tough talk will be put to the test when the operating system debuts next month.
Many of the dozen or so floats in the parade on Friday were not funeral themed, such as this brightly colored entry.
Part of the celebration for Windows Phone 7 included a staging of the Zombie dance number from Michael Jackson's Thriller video. It's on YouTube, though CNET is issuing a geek advisory alert.
This float honors the "Metro" user interface in Windows Phone 7.