Microsoft demos HoloLens game Project X Ray. X Ray integrates augmented reality (or what the company calls "mixed reality") with gaming while you remains untethered. In effect, you move around shooting aliens that are trying to break into your living room. They're coming through the walls!
Microsoft exec Lindsey Matese (not pictured) introduces the new Band wearable, which has a curved OLED display, 11 sensors (including a heart-rate monitor, a barometer and GPS) and integration with Microsoft's digital and search assistant, Cortana.
You can preorder the Band today, and it will be available in the US starting October 30 for $249. (UK and Australian prices and availability weren't announced, but the US price converts to £165 or AU$350.)
The Lumia 950 will cost $549 (£360 or AU$770 converted). The 950 XL will cost $649 (around £425 or AU$910), both unlocked. A more affordable Lumia 550 (not pictured) will be available in December for $139 (£90 or AU$195).
Microsoft CEO Satya Nadella wraps up the presentation, saying the company built Windows 10 for a new era of more personal computing. For more information, you can check out more of CNET's coverage of today's events and products.