Merging mobile with augmented reality (photos)
Merging mobile surroundings with layers and layers of data, augmented reality comes to life at a conference in Silicon Valley.
Bruce Sterling
SANTA CLARA, Calif.--Physical spaces and places are becoming more intertwined with our digital lives through check-ins, hyper-local content, and geotagging. At the Augmented Reality Event being held here this week, start-ups and innovative thinkers are sitting down to brainstorm how the virtual world and the real world are stacking layers of data to create this new hybrid landscape in mobile environments.
Known for his ideological science fiction explorations of the cyberpunk culture, writer Bruce Sterling kicked off the event with a keynote speech Wednesday morning during which he called on developers to think big and build the tools that will make their ideas reality.
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The AR Start-up Launch Pad
Return to story: "Augmented reality edges closer to mainstream"
AR tools
Return to story: "Augmented reality edges closer to mainstream"
Target markets
Many of the discussions during the panel analysis at the Launch Pad focused on a fundamental principle of business: how will you make money?
YouReality's plans to supplement the home building and design industry with augmented reality planning met with approval from the panel, who said they see this as being one of the most relevant and immediate applications of virtual augmentation.
Return to story: "Augmented reality edges closer to mainstream"
WhereMark
Adding a more social layer to the merging of the real and virtual worlds, WhereMark Connect allows users to create their own location-based content, share it with their social networks, and access it from anywhere. Your friends' recommendations are now live in this augmented reality world, in theory making WhereMark's points of interest more relevant to you.
Return to story: "Augmented reality edges closer to mainstream"
Ted Pollack
Return to story: "Augmented reality edges closer to mainstream"
Tagdis
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YDreams
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Stereoscopic headset
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AR Demo
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Point matching
Here, demonstrating their augmented reality pet iKat, Zenitum shows how after recognizing points of a computer keyboard, your virtual kitten can move around the boundaries of the laptop, and change size relative to the mobile device's distance from the computer.
Return to story: "Augmented reality edges closer to mainstream"
Whistlebox
Return to story: "Augmented reality edges closer to mainstream"
Adidas
Although interactive relationships between the real and virtual worlds today are mostly confined to fun and interesting applications, forums like the Augmented Reality conference are bringing together start-ups and people with big ideas for the future.
Return to story: "Augmented reality edges closer to mainstream"