Mercedes-Benz delivered its first CES keynote today, led by Dieter Zetsche, chairman of parent company Daimler. He focused on car-sharing, electric vehicles, new driver interfaces, and a future focused on "auto-mobility."
Zetsche then moves onto ride-sharing efforts. "Some colleagues still think that car-sharing borders on communism," he says, with this picture of Che Guevara towering over him. "But if that's the case, viva la revolucion!"