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Mercedes-Benz delivered its first CES keynote today, led by Dieter Zetsche, chairman of parent company Daimler. He focused on car-sharing, electric vehicles, new driver interfaces, and a future focused on "auto-mobility."

Here's one of the vehicles to grace the keynote stage, the Mercedes-Benz F125 concept.

Click on for more photos from the event. Or see our summary post on how the event unfolded.

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Also onstage is the Car2Go ride-share vehicle, which has been tested pretty extensively in Europe and select U.S. cities.

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Geoff Day, director of communications at Mercedes Benz USA, kicks off the event, asking audience members to tweet questions for a question-and-answer period.

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Zetsche then takes the stage and out rolls the brand new SL coupe.

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"A car is a personal declaration of independence," Zetsche says. He carries the themes of connectivity, freedom, and independence throughout his speech.

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He touts Mercedes services and apps stay up to date with the Internet. "Mercedes is currently the only OEM who offers [a safe Internet connection in the car]."

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Zetsche then moves onto ride-sharing efforts. "Some colleagues still think that car-sharing borders on communism," he says, with this picture of Che Guevara towering over him. "But if that's the case, viva la revolucion!"

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He also says future Mercedes cars will have a telematics app called CarTogether that can help drivers find people with whom to share rides.

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Of course "emissions are one thing; congestion is another," he adds, leading to an update on Mercedes efforts to better manage traffic data.

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Using GPS data from smartphones can help identify pain points ahead of time. "The connected car is a proactive car," Zetsche says.

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His final message and "personal favorite" is that cars are fun, and will be even more so. "To be truly successful, a car has first to deliver its function and then [deliver] excitement."

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He closes with a new "declaration of automotive independence: the best days...are yet to come," he said, touting "life, liberty and the pursuit of mobility."

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