Looksi Pups mirror-powered iPhone pet is oddly entertaining

The bizarre toy wants £20,000 on Kickstarter to become a real thing.

Luke Westaway
1 of 10

Here's one of the weirdest, most pointless and oddly spellbinding uses for your iPhone -- a plastic kennel that uses mirrors to project the image of a tiny, virtual dog. It's Looksi Pups, folks! Click through the photos above to check it out.

The Looksi Pups kennel works in tandem with a Tamagotchi-style free app that puts you in charge of a make-believe canine -- we called ours Dogfeatures -- that you must care for.

You can tend to Dogfeatures your dog by feeding and watering it, earning you bones, which you spend on toys and treats for the faithful hound. The real entertainment however kicks off when you slide your phone into the plastic Looksi Pups kennel, which uses laminated acrylic mirrors to project a vision of your hound into the front -- and side -- of the dog house.

You can train the dog to receive to voice commands, which we found worked surprisingly well, putting Siri's voice-recognition to shame.

Twenty-thousand pound hound

By now you're probably thinking, 'How quickly can I place a bulk order of Looksi Pups kennels', but here's the kicker -- this toy isn't real yet. Instead the founder of the project, one Elliot Myers, wants £20,000 on Kickstarter to make the toy a reality.

The crowd-funding effort has 27 days to go and so far has raised £1,445, so there's a long road ahead before this plastic oddity enters the realm of the real. You can download the app for free now though, if you like. 

Although we thought we'd wrung all the fun out of the Looksi Pups kennel and app, we later found a hidden depth to the toy, as we uncovered a guard dog mode that sets your hound noisily yapping when he hears intruders, and an alarm feature that made Dogfeatures start yapping at an appointed time. To turn the alarm off though, you need to fish your phone out of the kennel. 

The app. We found it to be rather glitchy -- it's near-impossible to pick up on-screen bones or dog poo -- and we experienced one or two crashes. Some of the dogs currently look a bit creepy, and running the app also made my iPhone turn very hot indeed.

It feels little unfair to criticise an app that's still trying to get funding to be made into something proper. The more permanent issue is that to play with Looksi Pups, you have to confine your iPhone to a plastic kennel, which is not that useful if it rings, or if you want to check Twitter. Most kids probably don't have iPhone access, so they'll be clamouring to borrow yours and lock it inside a pink plastic prison.

Nevertheless, in a world of ruthlessly samey smart phones and identikit tablets, the endearingly pointless Looksi Pups managed to hold the interest of the entire CNET UK staff, which is saying something.

Will you invest in Looksi Pups, or can you think of better things to do with your phone than locking it inside a pink plastic kennel? Let me know in the comments, or on our Facebook wall.

2 of 10
First, you'll need to install the free Looksi Pups app on your iPhone. It's a basic tamagotchi-esque affair. Our virtual dog is called Dogfeatures.
3 of 10
Actually, the FIRST thing you need to do is donate to the project on Kickstarter. The makers need £20,000 by 23 August to make Looksi Pups into a real thing. Look at all the stickers, though.
4 of 10
Slot your iPhone into this gap in the plastic Looksi Pups doghouse aaaand...
5 of 10
...laminated acrylic mirrors make your faithful hound appear at the front of the kennel.
6 of 10
A separate mirror lets you examine your pup from the side. It's like they're trapped in a Doctor Who void... with stickers.
7 of 10
Smart phones should come with stickers too.
8 of 10
We opted for just one, well-placed sticker, to really drive home how unwelcome a cat would be in this situation.
9 of 10
You can also play games, set a guard dog mode, alarm mode and buy toys for your digital beast. It does trap your iPhone inside a plastic kennel however.
10 of 10
"Better than Google Glass" was the not especially enthusiastic praise from CNET UK staffers.

More Galleries

2024 Toyota Grand Highlander: Super Size Me
2024 Toyota Grand Highlander

2024 Toyota Grand Highlander: Super Size Me

28 Photos
Yamaha motorcycle and instrument designers trade jobs (pictures)

Yamaha motorcycle and instrument designers trade jobs (pictures)

16 Photos
CNET's 'Day of the Dead Devices' altar (pictures)

CNET's 'Day of the Dead Devices' altar (pictures)

9 Photos
2007 Los Angeles Auto Show: concept cars

2007 Los Angeles Auto Show: concept cars

14 Photos
Best sound bars under $300

Best sound bars under $300

18 Photos
2018 Ford F-150 Power Stroke reports for diesel duty
2018 Ford F-150 diesel

2018 Ford F-150 Power Stroke reports for diesel duty

22 Photos
Music-friendly cell phone accessories

Music-friendly cell phone accessories

11 Photos