The Lifx Z light strips use a Wi-Fi radio to connect to your home network just like Lifx lightbulbs do. You don't need a hub or a bridge plugged into your router. Once everything's synced up, you'll be able to change their color and brightness using the Lifx app.
You can also drag colors across the strips to create your own multicolor pattern. Each 1-meter strip has eight different zones that you can adjust. And yes, those zones are why this product is called "Lifx Z."
The starter kit includes the plug-in power attachment and two one-meter strips (you can connect up to ten of them in total). The price? $90, or about £70/AU$120. Check out our full review to see if we think they're worth the splurge.