Optional active 3D glasses
Magic motion remote
We called the wandlike motion controller a gimmick last year, but now that it can be used seamlessly across all menus and nearly every app (Netflix is the only exception we found--it prevents motion control, although the wand's cursor buttons still work), many of which seem designed with motion control in mind, it's much more appealing. Sure some things could be better--we wish the wand had a dedicated Return/Back button, response times occasionally lagged a bit and on occasion we had to give the wand a vigorous shake to get our cursor to return--but it was sometimes easier and faster than using the standard remote (especially after we changed pointer settings to Speed: Fast and Alignment: On in the Settings>Options menu).
Since the wand is radio-controlled, it doesn't require line-of-sight to the TV. Another bonus is drag/drop, which we used to customize menus where available, drag a map in the Google maps app, and easily scroll down an AP news story by dragging a scroll bar, for example. Waving the wand at the screen to navigate menus and apps will take some getting used to for motion control novices, but it's a cool and somewhat useful option to have. The biggest downside is that it means having an extra remote on your coffee table (at least until Harmony incorporates motion control).
Wi-fi dongle included
We appreciated that LG's Premium services are almost all excellent. Separating the wheat from chaff is often difficult, and we prefer to have a few apps/services that work well and offer satisfying content as opposed to myriad useless ones.