At its global launch in central London, the latest Black Label phone from LG broke its cover.

The Chocolate BL40 is a 5-megapixel fashion phone, with an ultra-wide 800x345-pixel LCD touch-screen display. And despite the number of unusual (and unneeded) models here to glam-up its christening, we at Crave UK are feeling cautiously impressed. Click through the gallery to see more.

Photo by: Crave UK
You'll remember that this was the phone we all thought looked too long and enormous to believe comfortable, but it's actually quite compact--like an iPod Nano, only thicker and a bit heavier.

Its 4.1-inch-thick capacitive touch screen is responsive too, with rich colors and a tight pixel density that produces crisp menus and images.

Photo by: Crave UK
Browsing photos here. Looks a bit like iTunes' Cover Flow, and you're perfectly justified in your opinion.
Photo by: Crave UK
The text messaging interface we mentioned earlier. Notice the two distinct panels: one on the left, one on the right.

When browsing the text messaging menu, the people you've been chatting with appear in a list down the left half of the screen. But when you tap one of their names, their messages to you appear in a window on the right-hand half of the screen--it's like using a computer with two monitors.

Photo by: Crave UK
Argh! Giant eyes! But don't worry, friends, it's only a movie.
Photo by: Crave UK
Taking some photos here. If you look carefully you'll see CNET UK site editor Jason Jenkins filming a video for this very phone in the background.
Photo by: Crave UK

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