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Leica meets fashion with the G-Star Raw edition

Leica will release a new version of its D-Lux 6 camera in conjunction with fashion and denim brand G-Star Raw.

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Lexy Savvides
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Leica will release a new version of its D-Lux 6 camera in conjunction with fashion and denim brand G-Star Raw.

Though nothing has changed in terms of internal specifications, the Raw Leica will feature a dot structure across the leather trim on the body, as well as a leather case and strap.

Previous Leica collaborations have resulted in limited-edition models produced for brands like Hermes and Audi, while Apple's Jony Ive designed a one-off camera that has yet to see the light of day.

The Raw Leica is on sale from the start of July for AU$1299 from Leica Boutiques across Australia and the world. Anton Corbijn, renowned photographer and previous G-Star Raw collaborator, will receive the first camera off the production line.

The D-Lux 6 is actually based on the same chassis and most of the same specs as the Panasonic Lumix LX7, with some Leica-specific tweaks to firmware. It features a f/1.4-2.3 Summilux lens and 10.1-megapixel 1/1.7-inch CMOS sensor.

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A top view of the Raw Leica shows the same controls as found on a regular D-Lux 6, including a mode dial with full PASM control and a zoom rocker to extend the 3.8x optical zoom.

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The leather case is designed specifically for the camera and comes with a G-Star Raw badge, just in case you want to match it with your jeans.

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Another look at the top panel shows exactly the same aspect ratio selection lever that appears on the lens of the Lumix LX7.

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The front panel comes with a textured grip, unlike the original camera that has no real grip at all.

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For AU$1299 — almost twice the price of a regular Lumix LX7 — you would hope that this camera came with a bespoke, embossed case to seal the deal.

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You like leather? The strap makes sure that everyone knows what denim brand you prefer.

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The wrist strap completes the G-Star Raw branding.

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