Leica will release a new version of its D-Lux 6 camera in conjunction with fashion and denim brand G-Star Raw.
Though nothing has changed in terms of internal specifications, the Raw Leica will feature a dot structure across the leather trim on the body, as well as a leather case and strap.
Previous Leica collaborations have resulted in limited-edition models produced for brands like Hermes and Audi, while Apple's Jony Ive designed a one-off camera that has yet to see the light of day.
The Raw Leica is on sale from the start of July for AU$1299 from Leica Boutiques across Australia and the world. Anton Corbijn, renowned photographer and previous G-Star Raw collaborator, will receive the first camera off the production line.
The D-Lux 6 is actually based on the same chassis and most of the same specs as the Panasonic Lumix LX7, with some Leica-specific tweaks to firmware. It features a f/1.4-2.3 Summilux lens and 10.1-megapixel 1/1.7-inch CMOS sensor.
A top view of the Raw Leica shows the same controls as found on a regular D-Lux 6, including a mode dial with full PASM control and a zoom rocker to extend the 3.8x optical zoom.
The leather case is designed specifically for the camera and comes with a G-Star Raw badge, just in case you want to match it with your jeans.
Another look at the top panel shows exactly the same aspect ratio selection lever that appears on the lens of the Lumix LX7.
For AU$1299 — almost twice the price of a regular Lumix LX7 — you would hope that this camera came with a bespoke, embossed case to seal the deal.
You like leather? The strap makes sure that everyone knows what denim brand you prefer.
The wrist strap completes the G-Star Raw branding.