Lego Fusion mixes physical and virtual play (pictures)
For the first time, Lego has come out with a product that blends the physical -- plastic bricks -- with the digital. It thinks the "infinity loop" between the two worlds will keep kids busy for hours and hours.
Lego today announced its brand-new Fusion line, its first-ever product that mixes physical bricks and the virtual world of a mobile game.
In each of the four $35 (£20, AU$37) sets, Lego tasks kids with building with their plastic bricks and then transforming them into the mobile game. The four sets are Battle Towers, Town Master, Resort Designer, and Create and Race.
Resort Designer, which invites up to five kids to build a resort together, comes out in the US in September. The other three sets will be released in August, with availability in the rest of the world yet to be announced.
Once kids' creations have been imported into the mobile game, they try to complete missions, which often task them with building new creations with their plastic bricks. Lego is hoping this "infinity loop" will keep kids endlessly interested.