LeEco's Le Pro3 and Le S3 take on Google Pixel, OnePlus 3

Ambitious Chinese device maker LeEco launched two new smartphones designed to take on handsets like the Google Pixel XL and OnePlus 3.

The Le Pro3 and Le S3 are both 5.5-inch phones. Can you guess which one's which?

Both are encased in aluminum, but the LePro 3, right, has the fancier brushed finish.

That isn't all the Le Pro3 has -- its specs also outstrip the Le S3, and it costs a little more, too.

Both phones share a fingerprint reader on the back.

They both have a USB Type-C charging jack and stereo speakers.

But it's the LePro 3 with the faster processor -- Qualcomm's Snapdragon 821 -- and an enormous 4,070mAh battery.

LeEco made its name in China with Netflix-like content. It brings English-language shows to Le Pro3 and S3 users in an app called Live.

You won't pull down from the top to get to quick-access toggles. Instead, press the left-most soft button (the one shaped like a square).

The new phones have a 16-megapixel rear camera.

Here's a sample shot from the dark demo area.

There's an 8-megapixel shooter up front.

Photos may look something like this.

The metal handsets have metal nuggets for buttons.

Here's the lock screen, shot on the S3.

The Le Pro3 retails for $399, which converts to £326 and AU$518. There's a limited-time instant rebate as well. The Le S3 costs $249, which converts to roughly £300 and AU$323.

Enjoy some more shots of the Le S3.

Read more about the two new LeEco phones and our hands-on impressions here.