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Kodak EasyShare Max, Touch, Sport and Mini play the name game

No meaningless numbers for Kodak's latest cameras, as the the EasyShare Max, Touch, Sport and Mini bring proper names to CES 2011.

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Richard Trenholm

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Kodak has arrived in Las Vegas with a bang -- despite being quiet for most of the year, the camera company has unveiled a hatful of new snappers at gadgetfest CES 2011, and they all have proper names. The EasyShare Max, Touch, Sport and Mini will arrive some time in spring 2011; click through the photos and read on for more details, but remember UK details will be confirmed nearer the launches.

The EasyShare Max is the boss of the bunch. As its name suggests, it's the biggest, an SLR-style superzoom with a giant 30x zoom. The f2.8 optical zoom lens has a focal length of 28-840mm equivalent to a 35mm camera. Around the back there's a 3-inch LCD screen and electronic viewfinder. The Max boasts a 12-megapixel backside-illuminated CMOS sensor, shoots 1080p video, and will be available on March 9 for $330 (£210).

The 14-megapixel Kodak EasyShare Touch gets its name from a 3-inch touchscreen. It has a 28mm wide angle lens with 5x optical zoom and shoots 720p high-definition video, with HDMI output. Features include nifty automatic photo management that can that sort your photos by the people in them. It's due in spring for $150 (£100) in silver, black, orange, purple and red.

Kodak claims the EasyShare Mini is the size of a credit card, designed to be whipped out of your pocket like a camera phone for those spur of the moment snaps. The 10-megapixel snapper somehow packs in a 29mm wide angle lens with 3x zoom, and a 64mm (2.5-inch) screen. It has a mobile phone-style front mirror for self-portraits and will be available in black, white, purple and red for £100 (£65).

Finally, the EasyShare Sport likes to get stuck in and get its knees muddy with a dirt, dust and sand-proof frame that will survive up to 10 feet of water. It lacks any optical zoom and isn't as drop-proof as more expensive rugged cameras, but it will hold up to a day at the beach. The Sport uses AA batteries and costs just $80 (£50)!

It's been a busy day for Kodak, which has also announced the . With all that activity out of the way, we guess Kodak's engineers are going back to bed for another year.

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