Jack Dorsey is now once again the CEO of Twitter. He steps into the role after serving as interim chief since July 1, when then-CEO Dick Costolo stepped down.
Here's a brief history of Dorsey and the company that made 140-character messages hip.
@jack's first tweet
Dorsey, using the handle @jack, sent out his first tweet on March 21, 2006: "just setting up my twttr"
Dorsey conceived and created the microblogging site in 2006 along with Evan Williams and Biz Stone. Dorsey served as the first CEO of Twitter, which catapulted into the limelight in 2007 at the South by Southwest festival in Austin, Texas.
Eric Luse/San Francisco Chronicle/Corbis
The Evan Williams era
In 2008, Dorsey traded roles with fellow Twitter co-founder Williams. Williams became CEO of Twitter, taking over its day-to-day operations, and Dorsey took on the role of chairman of the board. The move was seen as a signal that Twitter was serious about turning its rapid growth into revenue, something the tech company is still struggling to do today.
Williams (left) and Stone are seen here at Twitter's old office in the South of Market neighborhood of San Francisco. In 2012, Twitter moved into a new office on Market Street.
Tweet on the Hudson
In January 2009, a US Airways flight made an emergency landing in the Hudson River. All crew and passengers survived the incident, which came to be known as the "Miracle on the Hudson." One of the first photos from the scene was shared on Twitter, breaking the news before traditional media outlets.
The photo was taken and posted by Janis Krums, who was on a ferry rushing to rescue passengers huddled on the wings of the plane. He tweeted, "There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy." The photo spread rapidly across the Web and crashed TwitPic, the third-party app that hosted the photo.
Dorsey founds Square
Dorsey again stepped into a role as CEO in 2009, this time at mobile-payments company Square.
As CEO of both
companies, Dorsey may face conflicts of interest when allocating his time and
expanding Twitter's role in e-commerce.
Dick Costolo becomes CEO
In October 2010, Dick Costolo was promoted to CEO. He previously served at Twitter's chief operating officer and was instrumental in developing its fledgling business model. Williams stayed on at Twitter to focus on "product strategy," and he is currently still a member of Twitter's board. At the time Costolo took over, Twitter had 160 million registered users and roughly 90 million tweets were posted daily.
Arab Spring and 100 million milestone
Twitter played a role in what became known as the Arab Spring, a series of demonstrations and protest in 2011 across the Middle East and North Africa. Twitter was used to organize protests and rally support. It also allowed the world watch a revolution play out in real time.
Twitter also crossed several milestones in 2011. The company said in March 2011 that on average 1 billion tweets were sent every week. In September 2011, Twitter said it had 100 million monthly active users worldwide.
Twitter goes to the White House
Dorsey (left) moderated a "town hall" with President Barack Obama on July 6, 2011. People were able to ask the president questions via Twitter using the hashtag #AskObama.
Obama is known for his social media savvy and has managed to earn a few Twitter records.
Obama set another record when he launched his own Twitter account, using the handle @POTUS, earlier this year. The account amassed 1 million followers in five hours, surpassing the mark set by "Iron Man" actor Robert Downey Jr., who attracted 1 million followers in just under 24 hours last year.
In January 2013, Twitter launched Vine. The app lets people create 6-second videos that loop indefinitely. The new service has proven its chops as a news-gathering tool, playing a role in the sharing of video during the Ferguson, Missouri, protests over police conduct in 2014.
Twitter became a publicly traded company on November 7, 2013. Twitter priced its shares at $26, but share rose 73 percent to $45.10 in the first day of trading.
Twitter shares closed at $26.31 on Friday ahead of the announcement of Dorsey's return.
Investors are unhappy
Despite Costolo's efforts to expand Twitter's appeal, investors have been unhappy.
In June, Twitter investor Chris Sacca voiced his concerns in an 8,500-word unapologetic blog post titled, "What Twitter Can Be." Sacca said that Twitter has disappointed Wall Street more often than not and that confidence in the management has diminished since it went public in 2013.
Sacca's comments foreshadowed Costolo's departure from the top job later in June.
Dorsey steps in -- on an interim basis
Costolo stepped down as CEO of Twitter at the end of June but at that time remained on the company's board of directors. With Dorsey's official return as CEO, Costolo has resigned from the board.
"Despite all that we have accomplished, Twitter still has huge unmet potential," Dorsey said in June.