It's deja vu with the golden face of Sony's Xperia X (pictures)

No, you're not looking at Sony's Z5, or the Z5 Compact -- this is a totally new phone. It's called the Xperia X, and putting aside its extremely familiar design, this thing has a fair lineup of specs for a midrange phone.

Its 5-inch display has a full HD (1,920x1,080-pixel) resolution, a 23-megapixel camera and the latest version of Android. There's no word on pricing yet, but this sits in a range below Sony's top-end Z series, so I'm expecting an affordable price tag.

It's due to hit shelves globally in the coming months, so we'll find out more soon.

It's one of two new phones Sony announced at this year's Mobile World Congress. Its little brother, the Xperia XA, has a feebler set of specs, but has a beautiful edge-to-edge display that I'm really rather keen on.

The rear is made from a matte material, with the colour and branding making it almost indistinguishable from most of Sony's other recent Xperia phones. Still, it's not hideous.

There's a fingerprint scanner on the side, for added security.

A 23-megapixel camera sits on the back -- that's the same resolution camera you'll find on Sony's top end Z5.

The camera interface has been tweaked and, at first glance, seems slightly more straightforward.

Sony hasn't messed around the with Android much either, other than to give it a bit of a lick of paint.

There's a 13-megapixel camera sitting on the front for all those embarrassing selfies.

It's packing the latest version of Google's operating system -- Android 6.0 Marshmallow.

There's a dedicated camera button on the edge, which can quick-launch the camera from standby.

The phone packs a hexa-core processor, 16GB of storage and 3GB of RAM. Sony reckons the battery will last two days too -- something I'll be putting to the test as soon as possible.