The iPhone XS (pronounced "10-S", not "excess") features an OLED HDR display, a faster and more efficient A12 Bionic chip along with improved photos and video technology. Preorders have already begun and the phone goes on sale Sept. 21.
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Apple iPhone XS Max, XR and XS
As for pricing, the iPhone XS Max starts at $1,099, £1,099 and AU$1,799 for the 64GB model, while the XS begins at $999, £999 and AU$1,629 for the same capacity. Meanwhile, the slightly "cheaper" iPhone XR starts at $749, £749 and AU$1,229.