Press, sponsors, and other digital types gathered at the Metropolitan Pavilion event space in the Manhattan neighborhood of Chelsea on Monday morning for the official kickoff of Internet Week New York, the city's third annual official digital culture festival.
Oddly enough, Yahoo had also set up a digital graffiti wall at Internet Week New York's headquarters. Bystanders could select colors and pick up a "spray can" that, much like a Nintendo Wii controller, used motion sensors to "paint" the screen. If they liked their finished product, they could e-mail it to themselves or to friends.
Yahoo had a related pitch for Internet Week New York: its coverage of the FIFA World Cup soccer tournament that starts later this month in South Africa. A "Kick It" display was surrounded by computer consoles that had Yahoo Sports loaded up for demonstrations.
The award for creative presentation-space setup at the Internet Week headquarters would have to go to Southwest Airlines, which put several rows of airplane seats in its "pod" in lieu of chairs. But is there extra legroom?