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Intel looked beyond its roots in its CES 2016 keynote.
President of the CTA Gary Shapiro says Intel CEO Brian Krzanich has given a CES keynote every year since he took over Intel in 2013.
Krzanich rolls out on his Segway. More on that later.
He's also rocking some New Balance sneakers. Again, stay tuned.
The three big talking points of the keynote were trends shaping the future, said Krzanich: the smart and connected world, technologies gaining human-like senses and computing becoming ultra-personal.
A drone-powered firework display shows how Intel is "reinventing" traditional experiences.
Krzanich took part in a League of Legends video game tournament.
For Team Krzanich, naturally.
Stephanie Harvey, of the Intel-sponsored pro-gaming team, took centre stage to show off some hardware.
Krzanich gets 3D scanned...
...and makes his digital debut.
FreeD will change the way we watch sports, says the CEO.
Krzanich puts himself in harm's way...
...as a partnership with X Games was announced.
Krzanich was joined on stage by ESPN boss John Skipper, talking about the potential of Intel's Curie chip.
Red Bull Media House CTO Andreas Gall joins Krzanich.
Informed observers on the CNET team gave props to this freerunner.
The new Intel chip tracks the full range of an athlete's movement.
The Yuneed Typhoon H comes packed with RealSense software, "the world's first truly intelligent drone."
It's pronounced "unique".
The drone flies autonomously, and can respond to obstacles in real time, as shown on this bike trail.
Craig Alexander, three-time Iron Man champion, is on the stage to talk about Intel's partnership with Oakley.
The new glasses made with Oakley offer everyone access to their own personal trainer. The eyewear is supposed to give real-time feedback and track the progress of an athlete.
New Balance CEO Rob deMartini announced a new partnership with Intel.
In future, there will be custom 3D-scanned and printed shoes on offer, just like the ones Krzanich took the stage in.
The CEO of Daqri intros the Smart Helmet.
It has an Intel processor and RealSense tech built in.
The helmet uses augmented reality to give a worker directions when doing manual labour.
It also offers X-ray and thermal vision.
Next up: music.
AR Rahman, who composed the score for the Oscar-winning movie "Slumdog Millionaire", is on stage to talk about Intel's creative offerings.
The Segway from the intro makes a comeback. And it's actually a robot.
Becca McCharen, CEO of Chromat, speaks about its partnership with Intel during New York Fashion week.
Mark Burnett of "Survivor" fame takes the stage.
Burnett introduced "America's Greatest Makers", a reality show about entrepreneurs launching their projects.
Intel also doubled down on its commitment to diversity.
An event on Thursday, in partnership with Vox Media, Re/code and Lady Gaga's Born This Way Foundation will tackle harassment.
Intel also says it will soon be conflict resource-free.